User acceptance of wireless short messaging services: Deconstructing perceived value
نویسندگان
چکیده
منابع مشابه
User acceptance of wireless short messaging services: Deconstructing perceived value
Wireless value-added pay-per-use services, such as short messaging services (SMS), have attracted increased attention in recent years. Nevertheless, the extant literature has provided little insight into technology adoption of wireless pay-per-use services. Our study examined this adoption by combining marketing and IS perspectives through an empirical survey of 222 young–adult SMS users. It wa...
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ژورنال
عنوان ژورنال: Information & Management
سال: 2007
ISSN: 0378-7206
DOI: 10.1016/j.im.2006.10.005